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Innovation and Intellectual Property Management (IIPM) Laboratory

Executives are ultimately responsible for how well their business is performing. If properly understood, executives can use IP as a tool to maximise the value of their business. Whilst some executives understand what IP can do for their business and utilize their IP accordingly, many executives lack relevant understanding of and knowledge about IP. In this research, we try to answer the question:

What is it that executives need to know about IP to maximise their business’ value?

Asking executives would essentially be asking them about their unknown-unknowns. How would executives know what they should know, if they don’t? This is why we in this research are turning to senior IP experts to explore their experiences.

See also project-related interviews with three leading IP strategists, including Graham BellRay Millien and Gwen ten Berge.

This is a joint research project of Cambridge University’s Innovation and IP Management (IIPM) Laboratory and the Innovation and IP (IIP) research group at Chalmers University of Technology.

Contact: Charlotte Wittkampf (cchv2@cam.ac.uk)

The participant information sheet is available here

 

 

News & Blog articles

IIPM annual review

20 December 2024

We have summarized some of the key events and achievements of the Lab and our members from 2024 in a first ever edition of our annual review, which is available for download iipm-ctm_annual_review_2024.pdf iipm-ctm_annual_review_2024.pdf .

ALPS team meeting in Cambridge

13 December 2024

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ECNU guest lecture and alumni meeting in Shanghai

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Following the days at Tongji University, Prof. Tietze provided a guest lecture to students at the East China Normal University (ECNU) as part of the module run by Dr. Aocheng Tang , Assitant Professor at ECNU's Department of Economics and Management and IIPM Lab alumni. This year, at ECNU he started teaching the first ever...