IP roadmapping for strategic alignment

Developing an IP strategy can be a difficult task as there is hardly any established approach that supports this process. In this research, we are developing a novel approach to help organisations to develop their IP strategies.

The approach is based on the well-established and widely used roadmapping method. The tool aims to facilitate the development of an IP strategy through a structured, yet flexible process.

The result is a visible strategy that helps communication and consensus building among stakeholders. The process integrates different levels of strategy in order to increase the prospects for better decision-making in support of developing IP strategies.

Please contact us if you like to learn more about IP roadmapping or if you like to use some of our templates: ft263@cam.ac.uk 

This research contributes to a novel IP management tool focusing in particular on the challenges associated with the strategic alignment of IP strategy with overall corporate or business strategy. 

Case studies:

DEVELOPING A TECHNOLOGY COMPANY’S IP STRATEGY THAT PROVIDES MAXIMUM SUPPORT FOR ITS BUSINESS MODEL

Related publications:

Tietze, F., Phaal, R., Bluemel, J., & Wang, T. (2022). Roadmapping for formulating IP Strategies. CTM working paper series. Cambridge, UK.

Blümel, J. H., Tietze, F., & Phaal, R. (2022). Formulating IP strategies for service-intense business models: A roadmapping-based approach. World Patent Information, 70.

Wang, T. (2020). Roadmapping for Intellectual Property Strategy Formulation: A Conceptual Framework and a Practical Process. Department of Engineering, Institute for Manufacturing, Innovation and IP Management (IIPM) Laboratory. Cambridge, University of Cambridge. PhD.

Tietze, F. (2019). From innovative ideas to viable businesses: How an IP strategy can help. The Manufacturer. UK: 31-34.

Wang, T., F. Tietze and R. Phaal (2018). Intellectual property strategy development through roadmapping. RnD Management Conference. Milan.

Wang, T., F. Tietze, R. Phaal and N. Athanassopoulou (2017). Roadmapping for Strategic Management of Intellectual Property. RnD Management Conference. Leuven, Belgium.