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Innovation and Intellectual Property Management (IIPM) Laboratory

Developing an IP strategy can be a difficult task as there is hardly any established approach that supports this process. In this research, we are developing a novel approach to help organisations to develop their IP strategies.


The approach is based on the well-established and widely used roadmapping method. The tool aims to facilitate the development of an IP strategy through a structured, yet flexible process.


The result is a visible strategy that helps communication and consensus building among stakeholders. The process integrates different levels of strategy in order to increase the prospects for better decision-making in support of developing IP strategies.


Please contact us if you like to learn more about IP roadmapping or if you like to use some of our templates: 


This research contributes to a novel IP management tool focusing in particular on the challenges associated with the strategic alignment of IP strategy with overall corporate or business strategy. 


Case studies:



Related publications:

Tietze, F., Phaal, R., Bluemel, J., & Wang, T. (2022). Roadmapping for formulating IP Strategies. CTM working paper series. Cambridge, UK.

Blümel, J. H., Tietze, F., & Phaal, R. (2022). Formulating IP strategies for service-intense business models: A roadmapping-based approach. World Patent Information, 70.

Wang, T. (2020). Roadmapping for Intellectual Property Strategy Formulation: A Conceptual Framework and a Practical Process. Department of Engineering, Institute for Manufacturing, Innovation and IP Management (IIPM) Laboratory. Cambridge, University of Cambridge. PhD.

Tietze, F. (2019). From innovative ideas to viable businesses: How an IP strategy can help. The Manufacturer. UK: 31-34.

Wang, T., F. Tietze and R. Phaal (2018). Intellectual property strategy development through roadmapping. RnD Management Conference. Milan.

Wang, T., F. Tietze, R. Phaal and N. Athanassopoulou (2017). Roadmapping for Strategic Management of Intellectual Property. RnD Management Conference. Leuven, Belgium.


News & Blog articles

Welcome to Andre Hemmelder

12 July 2023

André joined the Institute for Manufacturing as a visiting PhD student in the Innovation and Intellectual Property Management Lab. His research focuses on data-driven strategic decision-making in global battery technologies, with an emphasis on geostrategic issues. Specifically, he uses data science algorithms to extract...

Welcome to Hanna Jaeschke

11 July 2023

Hanna is currently doing a 6 month research stay at the Institute for Manufacturing (IfM) at the University of Cambridge. In her research, she is working at the IIPM lab on the topic of intellectual property (IP) in a Crowdfunding context. In their work, they are investigating how the signal of IP protection affects the...