skip to content

Innovation and Intellectual Property Management (IIPM) Laboratory

Developing an IP strategy can be a difficult task as there is hardly any established approach that supports this process. In this research, we are developing a novel approach to help organisations to develop their IP strategies.


The approach is based on the well-established and widely used roadmapping method. The tool aims to facilitate the development of an IP strategy through a structured, yet flexible process.


The result is a visible strategy that helps communication and consensus building among stakeholders. The process integrates different levels of strategy in order to increase the prospects for better decision-making in support of developing IP strategies.


Please contact us if you like to learn more about IP roadmapping or if you like to use some of our templates: 


This research contributes to a novel IP management tool focusing in particular on the challenges associated with the strategic alignment of IP strategy with overall corporate or business strategy. 


Case studies:



Related publications:

Tietze, F., Phaal, R., Bluemel, J., & Wang, T. (2022). Roadmapping for formulating IP Strategies. CTM working paper series. Cambridge, UK.

Blümel, J. H., Tietze, F., & Phaal, R. (2022). Formulating IP strategies for service-intense business models: A roadmapping-based approach. World Patent Information, 70.

Wang, T. (2020). Roadmapping for Intellectual Property Strategy Formulation: A Conceptual Framework and a Practical Process. Department of Engineering, Institute for Manufacturing, Innovation and IP Management (IIPM) Laboratory. Cambridge, University of Cambridge. PhD.

Tietze, F. (2019). From innovative ideas to viable businesses: How an IP strategy can help. The Manufacturer. UK: 31-34.

Wang, T., F. Tietze and R. Phaal (2018). Intellectual property strategy development through roadmapping. RnD Management Conference. Milan.

Wang, T., F. Tietze, R. Phaal and N. Athanassopoulou (2017). Roadmapping for Strategic Management of Intellectual Property. RnD Management Conference. Leuven, Belgium.


News & Blog articles

Congratulations to Max

8 February 2024

And here comes another soon-to-be IIPM alumni. Congratulations to Maximilian Elsen, who successfully completed his viva on Friday, 26th January. In his research he The title of his PhD thesis is "Inventions in Climate Technologies - A Patent Analysis". His research addresses the complexities involved in identifying and...

First IIPM alumni gathering

8 February 2024

Just in time before Christmas, on 12 December 2023 the IIPM Lab hosted its first ever hybrid alumni gathering. It was a great pleasure to see so many former postdocs, PhD students and visitors again and hear their updates on what they are currently doing and where they work. It was very nice to see that several have...

Welcome to the team

8 February 2024

A very warm welcome to Melanie Martini, who joins us from the Fraunhofer Institute for Technological Trend Analysis INT . Melanie is also a PhD student at RWTH Aachen. Her research focuses on patent data usage for trend analysis. While being in Cambridge we are working together on a project using patent data to identify...